Clik here to view.
2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers,...
Podcasting and digital audio has grown at an astounding rate over the last several years. It is now a very large part of the media landscape. With the rise in adoption of digital audio comes a wave of...
View ArticleClik here to view.
What’s Next in Digital Audio: Predictions for 2023
Digital Audio has seen a meteoric rise in adoption, engagement, and groundbreaking innovations over the last few years that has propelled the medium to the forefront of mainstream media attention....
View ArticleClik here to view.
How to Use Ad Frequency to Optimize Campaign Effectiveness
Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure and to optimize. Advertisers often find it difficult to find the sweet spot where...
View ArticleClik here to view.
Audience Modeling in Advertising
Audiences are the main component to any advertising campaign. Modeling out the right audience for a campaign is vital. But it can also be complex and exhausting for advertisers to navigate. This...
View ArticleClik here to view.
Leveraging Media Intelligence to Ensure Brand Safety in Digital Audio
Protecting your brand’s reputation and ensuring brand safety has never been more critical. Businesses can be scorned or boycotted by consumers and the media for seemingly inappropriate views, actions,...
View ArticleClik here to view.
What is Prebid Advertising for Audio, Video, and Display Ads?
Prebid advertising has become a popular topic in the world of digital advertising, and for good reason. It’s an innovative solution that has been developed to address the challenges of programmatic...
View ArticleClik here to view.
What is Contextual Advertising and Media Intelligence for Audio and Video?
Contextual advertising is a type of online advertising that uses targeted messaging based on the context of the content being consumed. The goal is to reach the right audience, at the right time, with...
View ArticleClik here to view.
Why Audio Advertising Is So Effective
Audio advertising, or advertising that is delivered through an audio medium such as radio, podcasts, or streaming services, has been a staple of the advertising industry for decades. Despite the rise...
View ArticleClik here to view.
The Benefits of Programmatic Advertising in Audio
Programmatic advertising in audio is an emerging technology that has been gaining popularity over the past couple of years. This type of advertising is becoming increasingly popular because it offers...
View ArticleClik here to view.
The Future of Contextual Advertising in a Cookieless World
With the phasing out of third-party cookies, contextual advertising is becoming even more important as a way to target ads without relying on personal data. This article will explore the future of...
View Article
